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AMD fight for New Chip Against INTEL

Wednesday, January 28, 2009 12:40 PM


AMD hit a new high achievement, but that is not enough to get smoked by a faster opponent.

Company set to launch its long-awaited 45-nanometer quad-core server processor, on Thursday, but the news comes days after rival Intel launched a comparable product. Shanghai key, this is the first AMD processor to use a smaller, faster, not the technology of 45 nm 65 nm technology.

Meanwhile, Intel plans to release the latest 45-nm chips for desktop on Monday, codename Nehalem that will be officially known as the core i7. AMD says it will not have compared to desktop chip until next year.

Carefully orchestrated plan of work used by the semiconductor chip for servers is usually preceded in the desktop and laptop processors for several months.

"I think of Shanghai as the last dance of the company," said Patrick Wang, an analyst with the broker and research firm Wedbush Morgan. "Shanghai is very important because AMD needs to get back into the game."

For now, all eyes are on the launch of AMD Shanghai chips. AMD chips debut mark of 45-nanometer process technology. They were seen as efforts to move forward after the disaster of the previous chips Barcelona (65-nm quad-core).

Barcelona has been blamed on a technical issue that caused some delay in the launch and the price is high. Combination, some say, helped win the market from Intel to AMD expenditure.

Latest 45 nm Quad-Core Opteron processors has improved energy efficiency, with easy to fit in the socket of Barcelona that allows "do not disturb the" upgrade and the price competitive, "said Brent Kerby, product marketing manager level servers and workstations for AMD.

"Shanghai looks very good and gave us three days before our schedule," he said.

New AMD chip seems impressive, analysts say, is a pioneer and except the fact that Intel has similar chips on the market for months. Intel quad-core 45 nm processor server named Harpertown (officially known as the Xeon) has been available around the same time AMD launched its 65-nm processor Barcelona.

"Barcelona have failed entirely in terms of performance and it was a failure on many fronts - technology, and market prices," Wang said "The reason that AMD is in a situation such as financial due from Barcelona."

Now AMD Shanghai hopes that all will change.

"In Barcelona we have a completely new redesign," said Kerby AMD. "We have taken in the study and the ability to increase to Barcelona and Shanghai."

AMD also Amd_roadmap_2_2 at least six months behind Intel in terms of six core PC analyst Shane Rau said research firm IDC. AMD plans to introduce six-core processor called Istanbul in mid-2009.

But the chip called the Intel Dunnington six-core is already available in some sunday. AMD still has room to breathe. Only about 5 percent of Intel's shipments in the third quarter is Dunnington, AMD has time to catch up.

Shanghai in May has helped close to AMD in terms of technology compared to Intel processors for the server. But on the desktop side, the company still has uphill ride.

AMD 45 nm chips for desktop, Deneb is likely to start early next year. This means that the Intel Core i7 processors will have a comfortable lead over the competition.

"Intel will be the only game in town for a while for the last processor in the desktop," said Wang

With AMD and Intel are locked in a fierce battle the other, here is the details of the release of the last two companies stack.

AMD Shanghai to learn lessons

AMD says it is the "heavy lifting" of the Barcelona process and has made it to a new generation of faster processors.

His latest 45-nm quad-core CPU is relatively high clock frequency with the same energy consumption as the previous generation.

"What do these specifications will be the performance of processors in a higher price and offer better performance per watt," said Rau.

Shanghai is compatible with sockets designed for OEM Barcelona means you can buy and put them in the design for servers and motherboards. Help reduce costs and make it easier to upgrade, "said Rau.

Chip also increase the size of L3 cache 200 percent, which is 6 MB, the memory that helps speed the virtualization of applications, databases and Java applications, AMD says.

Processor that also produces 35 percent less energy at idle than the previous generation, while providing up to 35 percent more performance, the company said.

"AMD will be successful in the memory-intensive applications and floating point, which means that the database and scientific applications," said Wang

Intel on the desktop front

The first three Core i7 chips will be quad-core and clock speed of 2.66 GHz, 2.93 GHz and 3.20 GHz, and the memory controller.

Bloomfield official name of the key and core i7, Intel 45-nm desktop processors that most of the focus on PC gaming, but Intel plans to have a version ready for business users in the coming months.

The 65-nm versus 45-nm difference in important macro-level, is one of the factors that affect prices, according to analysts.

"If Intel can manufacture 45 nm before AMD, which can have a cost advantage, which can be sent to the user," said Rau. "A 65-nm die is more expensive than the cast of 45 nm one."

For Intel, this means that more than one generation ahead of AMD: Intel, which means that they enjoy fatter margins at this time AMD is still struggling to catch up. In the end, which can be translated into the market enough to stop AMD forever.

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